How to spot fake investment adverts
A professional-looking advert or celebrity endorsement does not prove an investment offer is genuine.
Red flags to look for
- Promises of unusually high or guaranteed returns.
- Celebrity endorsements that cannot be verified.
- Pressure to invest quickly or pay more to withdraw money.
What to do next
- Check the firm independently using the FCA’s official tools and warning list.
- Use contact details from the regulator’s records, not the advert.
- Take time to consider the offer. ScamLock can highlight warning signs but cannot verify an investment or give investment advice.
Guidance supports your judgement; it cannot establish that a message is definitely safe.
Further reading: Financial Conduct Authority ↗